お問い合わせに隠された売上最大化のカギ！マーケティングを改善するために確認すべきこと

2023年5月9日 2023年5月8日たくみ［キバンマーケティング担当］

たくみ［キバンマーケティング担当］

実店舗,マーケティング,集客,販促,売上アップ,情報発信,ブログ,SNS,ホームページ,ネットショップ,ロードマップ,フロー,

お問い合わせに隠された売上最大化のカギ！
マーケティングを改善するために確認すべきこと
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■実店舗の
マーケティングの学校

お問い合わせをマーケティングの改善とバージョンアップのために活かせてますか？

「お問い合わせいただきありがとうございます。ではご利用をお待ち申し上げております」

それで終わらせてしまったらもったいないです。

お問い合わせは、マーケティングの改善とバージョンアップに役立つ貴重な情報源です。

お問い合わせの本当の価値を見逃さないでください。

お客様からお問い合わせがあったとき、ぜひ確認してほしいのは“お問い合わせのきっかけ”です。

「どうして当店に興味を持ってくださったんですか？」などと新規のお客様のお問い合わせのきっかけを聞くことで、どんな導線が効果的なのかが分かります。

それがマーケティングの改善とバージョンアップのヒントになります。

お問い合わせのきっかけは次のような感じです。

１つ目は検索エンジンでキーワードを入力して見つけたことがきっかけ。

２つ目はブログやSNSで情報を見て興味を持ったことがきっかけ。

３つ目はLINEやメールなどで情報発信に触れたことがきっかけ。

４つ目は友人や知人からの紹介で知ったことがきっかけ。

５つ目はネットショップで商品を購入したことがきっかけ。

６つ目はプレゼントされた商品きっかけで商品に興味を持ったことがきっかけ。

これらのお問い合わせのきっかけを把握することで、マーケティングの改善やバージョンアップに活かすことができます。

そして改善とバージョンアップによって集客力・購入率・客単価・リピート率が上がり、実店舗の売上を簡単に・楽に・スマートに“最大化”することができます。

新規のお客様からの一件のお問い合わせは、とても貴重なマーケティングの改善とバージョンアップの情報源。

大企業はこの一件のお問い合わせを得るために莫大なコストをかけています。

一件一件のお問い合わせを大切にして、実店舗の売上”最大化”を目指していきましょう！

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Are you making the most of your inquiries as a store owner? If you end with "Thank you for your inquiry. We look forward to hearing from you", you are missing out. Inquiries are valuable sources of information for improving your marketing. Don't overlook the true value of inquiries. When you receive an inquiry from a customer, what you should definitely check is "the trigger for the inquiry". "Why did you become interested in our store?" By asking the new customer what triggered their inquiry, you can find out what kind of channels are effective. That's the hint for improving your marketing. What kind of triggers do you think there are for inquiries? The first one is finding our store by entering keywords in a search engine. In this case, think about what keywords our store ranks high for, and what keywords we want to rank high for. You can increase your traffic from search engines by selecting keywords and SEO measures. The second one is seeing our store's information on blogs or SNS and becoming interested. In this case, check what kind of blogs or SNS we run, and what kind of content and frequency we post information. Blogs and SNS are effective tools for building trust with customers. You can increase your traffic and purchase rate from blogs and SNS by the quality and quantity of information dissemination. The third one is coming into contact with our store's information dissemination through LINE, email, etc. In this case, look at what kind of LINE or email we send, and what timing and content we send. LINE and email are effective tools for deepening relationships with existing customers. You can increase your customer value and repeat rate from LINE and email by the information and offer you send. The fourth one is knowing our store from a referral from a friend or acquaintance. In this case, find out what kind of referral system or word-of-mouth measures we are doing, and what kind of effects they have. Referral system or word-of-mouth measures are effective ways to acquire new customers. You can increase your traffic and purchase rate from referrals by the incentives and follow-ups for the referrer and the referred person. The fifth one is buying our store's product on an online shop as a trigger. In this case, check what kind of online shop we run, and what kind of products or services we offer. Online shop is a channel that can have a synergistic effect by linking it with the physical store. You can increase your customer value and repeat rate from online shop by the product or service assortment and pricing. The sixth one is seeing our store's name on the label of a gift product. In this case, analyze what kind of product label we create, and what kind of effects it has. Product label is an element that can appeal not only the product itself but also our store itself. You can increase your traffic and awareness from labels by putting not only our store's name but also logo mark and contact information on them.
By grasping these triggers for inquiries, you can use them to improve your marketing. By improving your marketing, you can increase your traffic, purchase rate, customer value, and repeat rate, and easily, comfortably, and smartly "maximize" your physical store sales. A single inquiry from a new customer is a very valuable opportunity. Large companies spend a huge amount of cost to get this one inquiry. Let's cherish each inquiry and aim for sales "maximization"!